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PLAYING THE BLUES

New over-the-counter blue pill Viagra Connect enjoys stiff sales

Relationship experts say many men are now buying the tablet to spice up their sex life

VIAGRA sales have soared by 60 per cent now they are available over the counter.

Nearly one million sex pills have been snapped up since restrictions were lifted on March 27.

 Viagra sales have skyrocketed after it became available over the counter
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Viagra sales have skyrocketed after it became available over the counterCredit: Alamy

Britain is the first country to allow the little blue pills to be bought without prescription from local chemists and supermarket pharmacies.

They are aimed at men suffering erection problems but relationship experts say many are now also buying them to spice up their sex life.

Sales of Pfizer’s Viagra Connect — exactly the same as the prescription version — have hit £4.3million, around 860,000 tablets, since the Medicines and Healthcare Regulatory Agency ruling.

The Grocer trade magazine said the 60 per cent sales hike from March to June suggested men were becoming more confident about seeking treatment for impotence.

 Sales of Viagra Connect have reached £4.3million - around 860,000 tablets
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Sales of Viagra Connect have reached £4.3million - around 860,000 tabletsCredit: PA:Press Association

Viagra Connect costs from £19.99 for four tablets to £113 for 28 pills at Boots, Alpha XR, Asda, Tesco and Morrisons. Chloe Humphreys-Page, of retail analysts IRI, said: “Everything is on the up.

“Market penetration is increasing and we’re seeing firm growth in sales since it was made available over the counter.”

If Viagra sales continue as expected, the annual spend would top £17million.

What is erectile dysfunction? Causes, symptoms and treatment of male impotence